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Furniture Exhibitions Boost the Development of Hotel Industry in Houjie

Guangzhou Daily  (Reporter: Huang Jiangjie, Correspondents: Lin Nan, Ji Qinjun)

The grand opening of the 33rd International Famous Furniture Fair (Dongguan) and Machinery and Material Fair, China Redwood Furniture Fair was held in GD Modern International Exhibition Center on March 16.

    Thanks to the positive influence of the fairs, the hotel and catering sector in Houjie town has encountered the most dynamic moment of the year. The occupancy rates outnumber 90% in many local star hotels. Besides, the intensive conference and exhibition industry also boosts the development of the local advertisement industry and logistic industry.

Houjie Town began to develop its furniture exhibition industry in 1999. The surging visitors flow delivered new requirement in the hotel catering sector to this small town. The number of the business hotels was soaring. Especially in 2002 and 2003, five star hotels including Regal Palace and Sheraton set their branch in Houjie. Later, in order to meet the demand of the expanding market, more and more star hotels appeared in Houjie, which account to 180 nowadays.

It is heard that 90% of guest rooms of many hotels in Houjie are occupied during the Famous Furniture Fair. Regal Palace Hotel can hardly meet the demands on guestrooms before the opening. A manager of Regal Palace told the reporter that exhibitors began to book guestrooms for the Famous Furniture Fair from January. They include mostly our regular customers and some new ones. Business sounds better this year.

The furniture industry also drives the business of non-star hotels and restaurants. When the reporter came to the Kangle S. Street beside HJ International Hotel, restaurants with crowds could be seen everywhere. According to one restaurant owner, the exhibitors from the Famous Furniture Fair would live in the economy-type hotels along Kangle S. Street, bringing a lot of business to the restaurants nearby .

 

Concentrated Development of Convention and Exhibition Industry Brings “Magnetic Field Effect”

It is known that Houjie town holds about 30 exhibitions within the whole year, 10 more than that of last year. This year, all large exhibitions will be mainly held in the two golden periods: from March to June and from September to November, including 3 national-level exhibitions, namely, International Animation Copyright Fair, China Processing Trade Products Fair, and China (Dongguan) International Science and Technology Cooperation Week. Six of the ten important exhibitions will be held in Houjie town.

“The increasing exhibitions are good for the hotel industry in Houjie town.” Hotels like Regal Palace, Sheraton, HJ International, Cinese, Haiyue and others are competing with each other to win more exhibitors of the coming 2015 International Textile Garment and Shoe Machinery & Material Exhibition and the International Printing Technology Exhibition of China (Guangdong).

  According to Deng Ganhui, vice president of Dongguan Tourism and Hotel Association, the exhibition industry is very crucial for hotels in Houjie. Houjie is home to a great number of hotels. They rely a lot on exhibitions. Especially, during the International Famous Furniture Fair (Dongguan), at least 90% of guest rooms of half of the hotels in Houjie are occupied, which brings more guests to the hotels then the Canton Fair does.

The development of exhibition industry give birth to huge “magnetic field effect”. It not only boosted the development of some industries like advertisement and logistic, but also directly contributed to the hotel industry.

In the past decades, advertisement design industry of Houjie emerged at the right time as the ancillary industry of furniture exhibition industry. According to Chen Junwei, general manager of Dongguan Weiyang design company, there was hardly any decent design company in Houjie a decade ago. Now, thanks to the furniture exhibitions held stably, there are nearly 25 design companies in Houjie.

The logistic industry is also a link industry appeared with the development of furniture exhibition in Houjie. Along with the development of exhibition industry in Houjie, the throughput of commodities like furniture grew day by day while mature matching development of logistic industry becomes increasingly important. It’s reported that, Jiahong Group has decided to settle in Houjie to invest and build precise logistics storage program which is estimated to be built up and put into use within two years around the international exhibition center.

 
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